For this Solution Spotlight, we’ve chosen to highlight Mondelez’s “Find the Winning Egg” campaign. They used dynamic audio ads to announce the location where each winning egg was found, without the need to record every option in advance.
Dynamic creative gives brands more flexibility – whether it’s due to external factors, a change in offer strategy, or as part of intentional plan, a live campaign can be updated with ease.
Check out the campaign below and hear the ads for yourself here: Version 1 & Version 2.
