Spotlight season-specific and everyday spending moments

Campaign Objectives

Increase App Downloads and Signup
Chase spotlighted the season-specific and everyday spending moments that resonated with listeners, from morning coffees, to weekends away and festival ticket purchases. They drove lower-funnel action from listeners, by serving bespoke CTAs that directed them to download the app or visit the website, depending on their device.

Listen to the dynamic ad variants here:

Version 1

Liverpool

Summer Festivals

Weekday

Summer (July-Aug)

Download the App

Version 2

Sheffield

Rain (Cinema)

Weekend

Autumn (Sept-OCt)

Visit Chase.com

Data Points

Location
Date & Time
Device Type

Results

39%
Increase in listeners that would “recommend Chase to others”
31%
Increase in listeners that plan to open a Chase account
15%
Increase in listeners that will download the Chase app
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