The industry leader brings award-winning experience to AMA to help maximize the potential of dynamic creative technology
New York, NY – August 20, 2024 – AMA, the leader in dynamic creative for audio, today announced the appointment of Paul Fix as its new Creative Director. This strategic hire will help enhance AMA’s ability to deliver top-tier creative solutions that fully leverage its advanced technology platform.
Fix’s extensive background includes notable tenures as Creative Director at HAVAS and DiGo, as well as key roles at JWT & BBDO. He is acclaimed for his leadership in the Dos Equis “Most Interesting Man in the World” campaign, recognized by AdAge as one of the most impactful campaigns of the 21st century. His work has won numerous accolades, including two Effies and multiple Cannes Lions, highlighting his ability to deliver creative excellence.
“We continually push the boundaries of what’s possible in digital audio advertising,” said Steve Dunlop, Founder and CEO of AMA. “Paul’s creative expertise will help take our advertising technology to the next level. His leadership will be crucial as we continue to provide more effective data-driven solutions to our clients, who include the world’s most recognized brands like Pepsi, Uber, and Kroger.”
Fix’s addition to the AMA team highlights the company’s commitment to delivering world-class creative work that enhances its industry-leading technology. His experience with iconic, award-winning campaigns aligns with AMA’s vision of delivering unmatched creative excellence combined with industry-leading dynamic creative solutions.
Fix will work closely with key stakeholders, including CRO Paul Kelly and VP of Sales Rachel Roif, to drive AMA’s creative vision forward.
“I’m excited to be a part of a company like AMA that’s at the forefront of blending creativity with technology,” said Fix. “I look forward to collaborating with strategists, sales teams, and creatives to produce work that surprises and delights audiences, and ultimately helps clients achieve their goals.”
To learn more about AMA and how the company’s technology delivers customized, data-driven, dynamic ads on the world’s largest audio platforms, visit amillionads.com.
About AMA
AMA is the leader in Dynamic Creative for audio. We deliver customized, data-driven, dynamic ads on the world’s largest audio platforms.
By using any combination of contextual and audience-level data, we can dynamically serve the most relevant and actionable ad to each listener. With over 10 billion ad impressions served to date, our platform automates the delivery of ‘platform-intelligent’ ads across all audio formats, including streaming, podcast, and broadcast radio.
Founded in 2015 with offices in New York and London, we have delivered personalized ads across the globe for leading brands such as Google, Walmart, Target, Uber, Amazon, McDonald’s, American Express, and Meta.
Find out more at amillionads.com.
