How did Lego use data to match listeners with their ideal Lego sets?
For April’s Solution Spotlight, we’ve chosen this campaign from Lego. They used audience-level data to match listeners with sets from across their range and dynamically share stories that sparked imagination.
Hear the ad for yourself: Version 1 & Version 2
![](https://www.amillionads.com/wp-content/uploads/2024/07/AMA_Solution-Spotlight_Lego_Apr24-1024x576.jpg)