Drove awareness using hyper-local messaging

Campaign Objectives

Drive awareness for American Express’ support of Small Business Saturday
With A Million Ads, Amex could drill down to the listener’s neighborhood, in real time, and call out the small businesses that the listener could support.

Listen to the dynamic ad variants here

Data Points

Location
Sequence
As Revenue Surges 60% YoY, AMA Names Paul Kelly as New CEO
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