Increasing relevancy for British Gas

Campaign Objectives

Increase Sales
Dynamically serve different messages depending on the weather, temperature and time of day to highlight benefits of British Gas Boiler Cover during the winter to drive sales.

Listen to the dynamic ad variants here:

Version 1

Weekday evening

Coventry

-2 degrees

House is freezing

Parts and labour included

29th Dec-7th Jan offer: Gift card

Version 2

Weekend morning

Sheffield

3 degrees

No hot water

6,000 engineers

8th Jan-18th Feb offer: 1 month free

Data Points

Weather
Date & Time
Sequence
Location

Results

2.4x
Increase in Online Sales
As Revenue Surges 60% YoY, AMA Names Paul Kelly as New CEO
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