Increasing relevancy for British Gas

Campaign Objectives

Increase Sales
Dynamically serve different messages depending on the weather, temperature and time of day to highlight benefits of British Gas Boiler Cover during the winter to drive sales.

Listen to the dynamic ad variants here:

Version 1

Coventry

Cold

Interest-free credit

5 degrees

Version 2

Oxford

Snow

Get a quote by 30th Nov

-5 degrees

Data Points

Weather
Date & Time
Device Type
Location

Results

2.4x
Increase in Online Sales
AMA Ranks 3rd in Campaign’s Best Places to Work 2024
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