A connected, hyperlocalised approach to media

Campaign Objectives

Increase Engagement and Signup
Dynamic Creative was utilised to bring awareness to local Race for Life events, the campaign incorporated audiences to ensure that underindexing groups signed up and participated.

Listen to the dynamic ad variants here:

Version 1

For my dad

Swansea / Welsh accent

23rd July

Version 2

For my best friend

Leeds / Yorkshire accent

14th May

Data Points

Location
Sequence
Date & Time

Results

100%
Increase in Brand Awareness
15%
Increase in Participation Intent
6x
Greater sign-up intent than the 2% benchmark for males aged 18-55
As Revenue Surges 60% YoY, AMA Names Paul Kelly as New CEO
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Award Winning Creative and Technology