Help listeners with storm preparedness during hurricane season.
Duracell leveraged AMA’s technology to assist listeners with storm preparedness during hurricane season. The campaign used real-time data to adjust messaging based on weather conditions, focusing on urgent calls to action as storms intensified. For example, during Hurricane Helene, the ad’s urgency increased as the storm moved across states, starting with Tampa and later targeting cities like Mobile, New Orleans, and New York. This approach ensured listeners in affected regions received timely and relevant information, encouraging them to stock up on essentials like Duracell batteries.
Listen to the dynamic ad variants here:
“Keep critical devices working”
Approaching Pensacola
1 day forecast
Have Duracell on-hand
