Increased sales and brand awareness by driving contextual relevance

Campaign Objectives

Increase Sales and Brand Awareness
The campaign allowed Mailchimp to deliver a humorous, head-scratcher question in a dynamically creative contextually relevant way and offers a suggestion based on the weather – much like how Mailchimp uses data to help clients improve their emails.

Listen to the dynamic ad variants here

Data Points

Time of Day
Weather
As Revenue Surges 60% YoY, AMA Names Paul Kelly as New CEO
This is default text for notification bar