Announce winners in an ongoing competition

Campaign Objectives

Announce winners in an ongoing competition
With 280 winning Creme Eggs hidden in thousands of stores across the country, dynamic creative was the only solution that would allow Mondelez to name the winning locations as and when new eggs were found. Using location data, the ad called out the store and location in which the winning egg had been found.

Listen to the dynamic ad variants here:

Version 1

ASDA, Birmingham

Version 2

Tesco Express, Ullapool

Data Points

Location
As Revenue Surges 60% YoY, AMA Names Paul Kelly as New CEO
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