Create an AI-powered ad using synthetic voice and Studio.AI
In an industry first, Red Bull worked with ElevenLabs and AMA to produce an AI-powered ad for Red Bull Culture Clash. The creative married synthetic voice with Studio.AI’s decisioning engine to record over 16,000 ad variants in minutes. Red Bull created 3 versions of the script that changed shared key information in the runup to the event. In Phase 1 the ad directed listeners to where they could buy tickets, depending on their device type. Whereas, in Phase 3, the ad let listeners know the weather forecast and how to get to the event.
Listen to the dynamic ad variants here:
Phase 1 (6 May – 20 May)
Hip Hop music
East Village
Weekday
Tap here to join the waitlist (mobile)
Phase 3 (27 May – 1 June)
House music
Chelsea
Sun forecast
“Jump on the L”
Event tomorrow
Click here to join the waitlist (PC)
