Optimise messaging based on contextual cues to match summer moments.
Sainsbury’s recorded a dynamic script that would update offers and promotions each week using a date trigger. Pre-planned offers were updated monthly, with reactive and last-minute deals being added on an ongoing basis while the campaign was live. Promotions were further optimised based on contextual triggers, such as weather, day, time and audience segment. This helped Sainsbury’s capitalise on Summer moments, such as picnic deals when the sun is shining or meals to have at home when it was raining.
Listen to the dynamic ad variants here:
