Increased app downloads by messaging at key moments

Campaign Objectives

Increase Awareness and Download of App
With energy prices rising, Samsung wanted to increase awareness of the new App SmartThings Energy to assist people to be more efficient with energy usage at key moments (a cold winter day, for example).

Listen to the dynamic ad variants here:

Version 1

Overcast

Weekday

Use less energy

App store

Version 2

Rain

Weekday

Find the best tariff

Google Play store

Data Points

Weather
Date & Time
Sequence
Device Type
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