Dynamic circular drove incremental sales

Campaign Objectives

Drive Incremental Sales and Store Visits
Target’s weekly national mailer extended seamlessly to audio with even greater agility based on local inventory and listener location. The long-running campaign continues to perform against key metric of foot traffic and cart value.

Listen to the dynamic ad variants here:

Version 1

18th December

Gaming

Save up to $25

Louisiana

Version 2

10th July

Pets

Buy one, get on 40% off

New Mexico

Data Points

Audience Segments
Sequence / Rotation
Location
As Revenue Surges 60% YoY, AMA Names Paul Kelly as New CEO
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