AMA’s VP of Sales, Rachel Roif, sat down with John Fitzgerald to share the key trends reshaping digital audio today and into next year.
Rachel picked out 2 major shifts we’ve seen at AMA that are set to grow in 2025:
1️. The increasing importance of first-party data in delivering personalised audio experiences.
2️. The rise of digital audio as a powerful lower-funnel solution, driving real-time engagement and measurable results.
Watch the full discussion in the video below.
