Digital audio adspend is up more than 80% since 2020, fuelled by consumer adoption of premium content through music streaming services and podcasts, increased programmatic availability of inventory, and advertiser interest in investing in privacy-safe channels. Join Thomas Balaam, AV Business Director at Mindshare, and Sam Austin, Head of Audio at Goodstuff, for a fireside chat about audio advertising, hosted by Richard Williams, Commercial Director at AMA. In this session we’ll discuss the growth of audio advertising, the latest innovations shaping the future of audio, and how more agencies can get audio onto the media plan.
Session captured at MAD//Fest London 2023 on 5 July.
