In this episode of the IAB’s Stay Engaged podcast, Gabriel Green, Creative Production Manager at AMA, showcases the power of audio and shares how brands can use Dynamic Creative in innovative ways.
Hear how brands like Sky, Specsavers and Target use contextual and audience-level data in unique ways to serve the most relevant and actionable ad to each listener – from using a listener’s location to share the number of appointments available in nearby opticians to matching the products in an advert to the genre of a podcast that is playing.
